If you use Google Analytics like I do, you might have noticed an increase in <not provided> keyword search results in the past y ear. It has infuriated/frustrated me that I could not figure out what these keyword search results were. Google made a change to make searching more secure back in November 2011 – and that means that when users search for phrases on  https://www.google.com,  then I do not see the keywords/phrases they used to reach my site.

It is interesting to note that in my new company, our results have a much higher number of viewers who are securely searching than in my previous company.

I came across a Google analytics hack and I cannot wait to see the results in the next 24 hours. Yes, I am writing about a hack that has yet to provide me with results but I am just too excited to keep this to myself.

Avinash Kaushik has a fantastic step by step blogpost (even with pictures) to help you understand the hack.

Keep your fingers crossed, I really hope this works!






This past week Eitan and I went to a reunion for his army unit. This reunion was not just for the folks that served with Eitan but for all members of that unit.

This meant you had much older men (and women) mingling with the younger generation. There were a few familiar faces from the start up world in attendance. I was there because spouses were invited to join.

Just to give you some background – I know almost nothing about Eitan’s army service because, well, those are the rules. So I couldn’t really “chit chat” with the folks at the reunion. I had so many questions but I knew the rules. Do not ask. So I just made up stories in my head as I watched the folks connect with old army buddies.

As we were about to leave the event – an older gentleman I have now nicknamed Sabra Saba asked us the time. We started to chat and he quickly added that if we were walking to the bus, he was going to join us.

So here we were walking around a neighborhood I was not at all familiar with and chitchatting with this lovely older man. He’s the kind of man you want as your Saba. So we started sharing a bit about our life stories. Mine as an olah. His as a 4th generation Israeli.

My jaw dropped to the ground. I have a fascination with the older generation. They were the pioneers of this country. When there was no industry, no farmable land, no agriculture, they came here and build. And I get to walk around this modern country and meet the very individuals who’s blood, sweat and tears built this country I call my home.

So when he said he was a 4th generation Israeli I immediately asked – so how does it feel to look around you and see how far Israel has come. He laughed and said we are not done just yet. I laughed and said that is true- that is why I came. To continue to build upon what his generation started. Because he is right, we are a long way from being done.

Then he shared the ultimate kicker – he was not only 4th generation Israeli, but 4th generation from Rechovot. His great-grandfather came here from Russia and is one of the three founders of Rechovot.


And I just wanted to keep asking him questions and hear his stories. I bet that Sabra Sabba has a lot of amazing stories that this zionist is dying to hear.

I hope we get to spend more time with Sabra Sabba. I am sure we have much to learn from him.

When we do not understand the value others bring to the table, we feel we get to decide how much their value is to us and how now they view their own value.

Watch this video and you will understand how taking this approach is ridiculous.  Hat tip to Noah

A wise person once said to me that nothing is new and everything is an evolution of something that already exists.

There is nothing truer than this sentiment when it comes to the web. Look at the more popular sites and lets use YouTube as an example. How many of the viral/popular videos are parodies or response videos to another popular video? Old Spice ParodiesSh*t ____ Says and more.  I just watched Kevin Alloca’s Ted talk about Why Videos go Viral and found it fascinating how many viral videos are parodies on parodies of an original viral video and how popular *those* videos are.

The web is filled with individuals who have the ability and the need to take existing content and make  it their own.

But what about the originators of the content? Shouldn’t we credit and acknowledge those that created the original content? Or at least the individual or group that spent time and effort taking existing content that inspired us to put our own spin on it be it a comment,  a tweet, a shared link, a blog post, a pin or a video?

I am a passionate proponent of attributing where you found the content that was shared. If it was important enough for you to share it, comment on it, make a parody of it, then it should also be important to allow your friends/family/visitors to see the originating source. As Maria Popova says in the NY Times article  mentioned below “Discovery of information is a form of intellectual labor. When we don’t honor discovery, we are robbing somebody’s time and labor. “

Today the NY Times wrote an article titled A Code of Conduct for Content Aggregators. The articles highlights examples of content sites that hijack  popular content and re-publish it as their own. What this article fails to mention is that this is the way of the web from the monster content aggregators to the little itty bitty bloggers. Everyone on the web is guilty of taking content  and republishing it as if they were the ones to create it. Part of this issue is not just the actual content but the discovery process.

And here is where The Curator’s Code comes in.  They have created a web browser bookmark that allows you to participate in giving attribution every time you share a link. There are two different icons that you can chose from when sharing a link – one that is considered a “via” link and the other is a “hat tip” or better known as “HT” link.

As per the definition on their site, “via”  indicates a link of direct discovery and “HT” indicates a link of indirect discovery, story lead, or inspiration.

Hopefully this will help stop the endemic issue of taking someone else’s content or shared information and republishing it as  your own.

I have been reading Ravit’s blog for years – I Will Teach You To Be Rich

I am a firm believer that in order to sell something (anything), you need to tell a story. By telling a compelling story, you are drawing the audience in.

Here is a video by Beth Comstock, Chief Marketing Officer and SVP of GE: You Have To Tell A Story, Before You Can Sell A Story

By the Author Simon Sinek who wrote ” Start with Why: How Great Leaders Inspire Everyone to Take Action”

Sheryl Turkle, a MIT technology and society specialist and author of Alone Together, presents the impact of technology and how now we are all connected via our devices.. but yet we are still alone. Being online is “easier” than being physically present.

It is an interesting video. Watch.

This morning I was discussing my frustrations with Facebook and Google+ with a friend. Most of my frustrations with Facebook (and who yet knows about Google+) is that it is the same articles, statuses, and posts are regurgitated over and over again. There is a “herd” mentality on FB.

His next question was – doesnt Twitter have the same issues as Facebook (same content appearing over and over) and my answer was – not in my feed.

My Twitter feed is made up of so many different people from all over the world who are interested in a huge variety of topics. I purposefully chose not to just follow people in the high-tech scene. I wanted variety .. I wanted to learn new things and this was the forum do just that.

And the most astonishing conclusion I came to this morning was: I do not have the email addresses for the people who I consider most interesting on the web.

And this is why Facebook and Google+ will never satisfy my needs. I want to connect to strangers, not people I know.

Today my friend sent me an article from Wharton titled: One Woman’s Advice to Another –  It’s Always Time to Speak Your Mind

The essence of the article is that women typically do get what they want because they do not ask for what they want.

I can relate to this article as I am sure many of my female contemporaries can as well.

Here is snippet from the article that rang true to me “The book concluded that girls are taught to be others-focused, that women settle for the salary they need rather than fighting for the amount that they are worth, and that women often struggle between being too assertive and not being assertive enough. The book also said that women don’t ask for what they want or feel they deserve because they are fearful they won’t be liked, whereas men perceive asking as a fun and exciting game of strategy with little downside.”

I recommend you read the article in its entirety.

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