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This morning I was discussing my frustrations with Facebook and Google+ with a friend. Most of my frustrations with Facebook (and who yet knows about Google+) is that it is the same articles, statuses, and posts are regurgitated over and over again. There is a “herd” mentality on FB.

His next question was – doesnt Twitter have the same issues as Facebook (same content appearing over and over) and my answer was – not in my feed.

My Twitter feed is made up of so many different people from all over the world who are interested in a huge variety of topics. I purposefully chose not to just follow people in the high-tech scene. I wanted variety .. I wanted to learn new things and this was the forum do just that.

And the most astonishing conclusion I came to this morning was: I do not have the email addresses for the people who I consider most interesting on the web.

And this is why Facebook and Google+ will never satisfy my needs. I want to connect to strangers, not people I know.

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Excerpt from the King Fish Media report: Social Media Usage, Attitudes and Measurability: What Do Marketers Think?

“The responsibility for creating and maintaining social media falls mainly on the marketing department and in most cases it is an addition an existing job, not a dedicated job function. Only a small minority of companies are outsourcing their social media efforts as they are mostly done internally. When they do outsource it, a freelancer or agency is the likely candidate. ”

Did you know that according to this study, only *9%* of companies have a dedicated full time person working on the company’s social media strategy and activity?

So let me get this straight –  the objective of using social media platforms  (according to this study) is to focus on the relationships  of current customers and lead generation.

Yet only 9% of companies have a dedicated internal person working on strategy and implementation full time? Companies fail to understand that social media implies hiring a web schmoozer who understands the technology, brand and corporate goals. This is not a one way street where you shout out your company message all over the web. These activities mean engagement.  Dialogue. Two way street. You cannot spend 2 hours a day and expect effective relationship building.

I would recommend internal, external and all the “social media guru’s” out there to take a look at this study. Read it.

Please understand that there are people out there that truly understand the power of Social Media and can work with the internal individuals so that their activity is that much more effective with an ROI. But you must be very selective and ignore “buzz” words.

To read the full report you need to register here

Influence and Passivity in Social Media

hat tip to  Christina Cacioppo from Kidogo

I just read a fascinating report written by my friend Maayan Roth and her co-workers at Google.

The report discusses the implicit social graph formed by user’s interactions w/ contacts and groups of contacts.

Abstract of the Report:

Although users of online communication tools rarely categorize their contacts into groups such as “family”, “co-workers”, or “jogging buddies”, they nonetheless implicitly cluster contacts, by virtue of their interactions with them, forming implicit groups. In this paper, we describe the implicit social graph which is formed by users’ interactions with contacts and groups of contacts, and which is distinct from explicit social graphs in which users explicitly add other individuals as their “friends”. We introduce an interaction-based metric for estimating a user’s affinity to his contacts and groups. We then describe a novel friend suggestion algorithm that uses a user’s implicit social graph to generate a friend group, given a small seed set of contacts which the user has already labeled as friends. We show experimental results that demonstrate the importance of both implicit group relationships and interaction-based affinity ranking in suggesting friends. Finally, we discuss two applications of the Friend Suggest algorithm that have been released as Gmail Labs features.

I encourage you to head over to Google and read the entire report here

Creativity building upon previous creativity. Inspiration. Mashup. Collaboration.

Sound familiar ? Reminds of of the current ecosystem for the internet.

 

 

(found this video on We Love Viral )

(This post was originally posted on my old blog on 21/2/07)

Over the past few years there has been a great increase in social networking sites. I think it is wonderful way to connect to new and re-connect to old friends via these different sites. I personally have accounts on Myspace, Friendster, Facebook, schmooze to name a few. The reasons for joining the multiple sites have to do with various reasons but mostly due to the different friends on different sites.

As of right now I am seeing the darker side to the social networking world.

If you follow the US news, there has been a tremendous backlash against the social networking sites. A large point of contention is the accessibility pedophiles have with children via these sites. Recently a senator proposed a ban on social networking sites, Wikipedia, etc in schools and universities. As an adult I am wary of random strangers connecting to me via these sites. When I was a teenager and used AOL back the earlier days- I encountered pedophiles the via chat rooms. I am not as naive as I once was.

But I believe in the positive aspects of social networking sites and understand the dangers and risks of these sites. I have met and made new friends with individuals I would have never had the opportunity to meet or connect to without the help of these sites. Plus I have the ability to communicate to a larger audience in a much more timely fashion through these sites- and I can tell you planning a Thursday night out with the friends is much easier now.

But the biggest danger to the users of these sites are not only the pedophiles, stalkers but the users who chose to slander a person/people to a larger audience via these sites. These actions can cause tremendous psychological trauma to teenagers and adults alike. There are even cases of kids committing suicide based on what was happening in thier social networking life.

Recently I have come across a group where the founder of the group is using it to unleash his continuing barrage of insults directed at a specific person who is no longer in his daily life. The pretext of the group is to make fun in general but it is easy enough to understand who this is really directed at.

This groups exemplifies the darker side to social networking sites. My only wish is that the founders of groups like this one see clearly what they are doing and are not delusional about their intentions.

These sites were created to meet new people, talk to the friends you currently have, share information with each other but not slander and hurt others. There is an entire world out there and this is just one way of connecting to each other.

Now a days,  the internet is all about content.  Readers return to a site because of its content. They recommend the site to other friends because of the content.

What exactly is content?

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