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If you use Google Analytics like I do, you might have noticed an increase in <not provided> keyword search results in the past y ear. It has infuriated/frustrated me that I could not figure out what these keyword search results were. Google made a change to make searching more secure back in November 2011 – and that means that when users search for phrases on,  then I do not see the keywords/phrases they used to reach my site.

It is interesting to note that in my new company, our results have a much higher number of viewers who are securely searching than in my previous company.

I came across a Google analytics hack and I cannot wait to see the results in the next 24 hours. Yes, I am writing about a hack that has yet to provide me with results but I am just too excited to keep this to myself.

Avinash Kaushik has a fantastic step by step blogpost (even with pictures) to help you understand the hack.

Keep your fingers crossed, I really hope this works!






This past week Eitan and I went to a reunion for his army unit. This reunion was not just for the folks that served with Eitan but for all members of that unit.

This meant you had much older men (and women) mingling with the younger generation. There were a few familiar faces from the start up world in attendance. I was there because spouses were invited to join.

Just to give you some background – I know almost nothing about Eitan’s army service because, well, those are the rules. So I couldn’t really “chit chat” with the folks at the reunion. I had so many questions but I knew the rules. Do not ask. So I just made up stories in my head as I watched the folks connect with old army buddies.

As we were about to leave the event – an older gentleman I have now nicknamed Sabra Saba asked us the time. We started to chat and he quickly added that if we were walking to the bus, he was going to join us.

So here we were walking around a neighborhood I was not at all familiar with and chitchatting with this lovely older man. He’s the kind of man you want as your Saba. So we started sharing a bit about our life stories. Mine as an olah. His as a 4th generation Israeli.

My jaw dropped to the ground. I have a fascination with the older generation. They were the pioneers of this country. When there was no industry, no farmable land, no agriculture, they came here and build. And I get to walk around this modern country and meet the very individuals who’s blood, sweat and tears built this country I call my home.

So when he said he was a 4th generation Israeli I immediately asked – so how does it feel to look around you and see how far Israel has come. He laughed and said we are not done just yet. I laughed and said that is true- that is why I came. To continue to build upon what his generation started. Because he is right, we are a long way from being done.

Then he shared the ultimate kicker – he was not only 4th generation Israeli, but 4th generation from Rechovot. His great-grandfather came here from Russia and is one of the three founders of Rechovot.


And I just wanted to keep asking him questions and hear his stories. I bet that Sabra Sabba has a lot of amazing stories that this zionist is dying to hear.

I hope we get to spend more time with Sabra Sabba. I am sure we have much to learn from him.

By the Author Simon Sinek who wrote ” Start with Why: How Great Leaders Inspire Everyone to Take Action”

The latest Mary Meeker Internet trend report is out.  Mobile sector is growing but I wonder how it compares to the Asian mobile market.

Creativity building upon previous creativity. Inspiration. Mashup. Collaboration.

Sound familiar ? Reminds of of the current ecosystem for the internet.



(found this video on We Love Viral )


This morning, like every morning, I spend my morning commute catching up on my daily reading.  My nokia E71i is not just my phone but my mini computer. I downloaded Snaptu to the phone and have been blessed with the ability to read my Google RSS reader on my phone.

But I digress.

I opened up the  New York Times mobile website and came across an article titled “ Boneless Wings, the Cheaper Bite” and re-read the title three times to make sure it wasnt the lack of caffeine that had me confused.

It had nothing to do with my lack of coffee and everything to do with rebranding chicken cutlets/nuggets/schnitzel.

Seems to be that the chicken market in the United States has changed over the past year so. Previously chicken wings were  the cheaper part of the chicken but now due to the economy, less wholesalers are buying chicken breasts (the healthier and more expensive part of the chicken) while the needs for wings have stayed steady. People are eating out less and less but the perceived notion is that a couple of beers and a plate of wings is not an expensive night out.

And so… the chicken industry has dropped the chicken breast prices while increasing the chicken wing prices in the wholesale market. The supermarket industry has kept the chicken prices pretty much the same but with aggressive sales on chicken breasts.

Establishments are trying to figure out a way to keep up with the customer’s need to eat wings but at a cheaper price and have come up with, get this,  Boneless Chicken Wings. What they have done is re-branded what we call schnitzel or chicken nuggets. What an ingenious idea mr. marketer, call a chicken breast covered in a sauce or breaded and fried  a “boneless chicken wing”. Except that once the patron bits into it the gig will be up. I mean, a boneless chicken wing cannot compare to the juicy fatty wing flavor.

This is one re-branding effort I am going to keep my eye on.

(Flickr Image courtesy of disneymike)

(This post was originally published on my personal blog Sabra At Heart Sept 19, 2007)

I just came across a post today by Ayelet Noff of Blonde2.0 where she shares a fascinating article written by Yarden, a Medical Doctor specializing in Psychiatry characterizing the users of the Web2.0 /User Generated Content (UGC) generation.

And he nails the characterization of the users on the spot!

;……..Therefore what we find ourselves with is a full generation of  “little narcissists” who have been educated to think that their personal success is connected mainly to what other people in their surrounding think about them. And then we bring in the internet. On the Web, any average narcissist can find what he’s looking for: A few success stories of people who have become “famous” on the internet based on having thousands of friends on all the different networks, and the possibility for receiving constant, immediate, and limitless feedback is continued. From that moment on, every narcissist presents “his stuff” to the public without limitation of privacy out of hope for receiving acceptance and reassurance. Interpersonal relations continue to exist but turn into something less meaningful while the hope to “be discovered” becomes much more meaningful. In essence, the narcissist can now redefine himself, based on the response of others.

You have arrived at my latest blogging venture – I hope to share some insights from the world I live in … technology.  Not really interested how the technology was created  (but thats just because it is all gibberish to me) but more about technology that I find fascinating. Sometimes the posts will be how I would use or market a certain technology if it was up to me and other times I will take the boring road and stay within the box.

but you never know.


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